Marketing Platform Product Manager

Marketing Platform Product Manager

Apex Systems is a world class services business that incorporates industry insights and experience to deliver solutions that fulfill our clients' digital visions. Apex has an opportunity for a Marketing Platform Product Manager to join our fast-paced Banking Industry client partner on an exciting initiative! Role: Marketing Platform Product Manager Location: Boston, NYC, or Miami (2 Days Hybrid Onsite Required) Term: 3+ Months

Our team is looking to hire a Marketing Platform Product Manager to own the strategy and delivery of their web and app experience platforms. This role focuses on Adobe Experience Manager (Sites & Assets), Adobe Target, and related optimization capabilities. You will be responsible for guiding how these platforms evolve to support marketing, CX, and product needs ensuring they are scalable, compliant, and easy to use for business teams. You will work closely with the Web Marketing team (focused on website strategy, CRO, SEO, and campaign execution) as well as IT, Product, and global partners to drive adoption and maximize value from our investments in Adobe Experience Cloud.

Key Responsibilities

• Own the roadmap and backlog for web & app experience platforms (AEM Sites & Assets, Adobe Target, DAM, Adobe Campaign), aligned to the Marketing Value Stream strategy.
• Partner with the Web Marketing team to ensure platform capabilities enable CRO, SEO, and campaign execution goals.
• Translate business needs into platform requirements, user stories, and acceptance criteria for the Experience Platform squad.
• Collaborate with IT and Global teams to deliver enhancements, integrations, and platform stability.
• Ensure marketing teams are trained and enabled to use tools effectively based on their role/responsibility; act as the bridge between technology delivery and marketing adoption.
• Define KPIs and success measures for platform usage, adoption, and business impact (e.g., personalization velocity, content reuse, test performance).
• Monitor platform maturity, identify gaps, and drive the evolution of AEM and Target into app and logged-in environments.
• Advocate for marketing's needs in enterprise and global forums and ensure platforms are developed with compliance, governance, and scalability in mind.

Qualifications

• 5+ years in product management, platform management, or MarTech/AdTech experience.
• Hands-on experience with Adobe Experience Manager and/or Adobe Target strongly preferred.
• Strong understanding of web and app optimization, CRO, SEO, and personalization.
• Proven success working with cross-functional squads in agile delivery environments.
• Excellent communication and stakeholder management skills, able to translate between marketing and technical teams.
• Experience enabling business users on new tools and driving adoption/governance.
• Familiarity with agile ceremonies, backlog management, and user story writing.

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at employeeservices@apexsystems.com or 844-463-6178.