Marketing Associate, SMS

Marketing Associate, SMS

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

Work Location: On-site for the first 612 months, with the potential to transition to a hybrid schedule based on individual performance.

MUST HAVE:

• Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo with a proven ability to build, deploy, and optimize SMS campaigns
• Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
• Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
• Creative thinker with the ability to test, iterate, and learn from results quickly
• Strong verbal and written communication skills; collaborative, coachable, and ready to work on-site at our HQ in Delray Beach, FL

EXPERIENCE:

Minimum 12 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting

YOUR ROLE:

Increase revenue and margin by managing and optimizing SMS and push messaging campaigns across high-impact brands, driving measurable results through performance-focused experimentation.

Outcomes (Performance Expectations):

• Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
• Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
• Grow performance metrics across all managed channels through data-backed experimentation and iteration
• Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
• Contribute to knowledge-sharing and documentation of best practices across the Messaging team

Competencies:

• Execution Excellence: Strong ownership mindset with a bias toward action and rigorous attention to detail across campaigns
• Analytical Thinking: Makes decisions rooted in performance data and ROI; seeks out insights from A/B testing and audience behavior
• Collaboration & Communication: Operates as part of a highly collaborative team, proactively communicates and supports peers
• Curiosity & Growth: Demonstrates interest in digital marketing trends and a drive to continuously improve messaging strategies
• Sense of Urgency: Understands the time-sensitive nature of direct response and works quickly without sacrificing accuracy

Total Compensation:

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.