Marketing and Communications Coordinator - Pittsburgh, PA

Marketing And Communications Coordinator - Pittsburgh, PA

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This role plays an integral part in Division of Student Affairs department services. It works in collaboration with the rest of our team to implement marketing strategies, create and post content on the Student Affairs social media channels, create newsletters, and manage other aspects of our marketing efforts. The role is pivotal in building strong partnerships with department clients, ensuring that marketing requests are implemented effectively and that students are meaningfully connected to events, programs, services, and campus resources. The Division of Student Affairs strives to provide students with experience, learning, and growth opportunities at Pitt. Student Affairs cultivates a campus environment that is vibrant, challenging, nurturing, and inclusive. In the areas of student experience, student engagement, student health and wellness, and student career and leadership development--we complement Pitt's academic excellence.

Job Summary: Coordinates marketing strategies and functions for University brands, services, and product lines working across multiple markets and channels while adhering to strict branding and style guidelines. Employs writing and graphic design skills to target specific audiences across various mediums using analytics and metrics to measure and improve results. Writes and adapts collateral copy; designs and produces marketing materials. Works with authors and acquisition editors, purchases advertising, and assists in market development strategies.

Essential Functions:

• Coordinates marketing strategies and functions for University brands, services, and product lines working across multiple markets/channels while adhering to strict branding and style guidelines;
• Employs writing and graphic design skills to target specific audiences, including social media, print, website copy, advertising, and any other promotional and/or writing collateral;
• Uses analytics and metrics to measure and improve results;
• Writes or adapts copy for catalogs, brochures, flyers, book jackets, email campaigns, promotions, and other marketing materials;
• Researches and collects data for market deliverables; assists in market development strategies.

Physical Effort: This position is primarily sedentary in nature with the occasional need to leave the office to film social media content or attend meetings in other areas of campus.

Assignment Category: Full-time regular

Job Classification: Staff.Marketing Specialist

Job Family: Communications & Marketing

Job Sub-Family: Marketing

Campus: Pittsburgh

Minimum Education Level Required: Bachelor's Degree

Minimum Years of Experience Required: 1

Will this position accept substitution in lieu of education or experience? Combination of education and relevant experience will be considered in lieu of education and/or experience requirement.

Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m.

Work Arrangement: Hybrid: Combination of On-Campus and Remote work as determined by the department.

Hiring Range: TBD Based Upon Qualifications

Relocation Offered: No

Visa Sponsorship Provided: No

Background Check: For position finalists, employment with the University will require successful completion of a background check.

Child Protection Clearances: The following PA Act 153 clearances and background checks are required prior to commencement of employment and as a condition of continued employment: PA State Police Criminal Record Check, FBI Criminal Record Check, PA Child Abuse History Clearance.

Required Documents: Resume, Media Sample

Optional Documents: Cover Letter, Writing Sample