Manager, Web Analytics- Ecommerce

Job Title

Quill is a valuable part of the Staples family of brands. Since 1956, Quill has held its position as a leader in office supplies.

Acquired by Staples in 1998, Quill delivers the essential services, solutions, and award-winning customer support to help our customers and our people thrive. When you partner with Quill, as a customer or as an associate, every workday is more rewarding.

In this position, you will play a key role as a Subject Matter Expert (SME) for our Web Analytics and Marketing Measurement toolset.

Some core projects you will head up include enhancing our current Web Analytics infrastructure (Adobe Analytics or Google Analytics) and other tools such as attribution models and more. In this position, you will work closely with Engineering, Data Analytics, and Digital Marketing teams.

What you'll be doing:

• Strategize with business stakeholders to solution web analytics plans based on customer journey/behavior, traffic acquisition, website performance, and other KPIs.
• Manage a team of tagging engineers to ensure quality tagging of eCommerce features for data collection and analysis.
• Develop and maintain a clear product vision and roadmap for web analytics.
• Stay updated with the latest trends, tools, and practices in web analytics products and the broader digital marketing landscape.

What you bring to the table:

• Minimum of 5 years of experience working with & implementing Adobe Analytics or Google Analytics; expertise in variables, tagging strategy, events, and customer journey analysis.
• Strong technical background with knowledge of site tags, tracking pixels, and web tracking mechanisms.
• Experience working with web analytics tools, analyzing traffic, site engagement, site events, conversion, attribution, and other relevant web analytics concepts.
• Knowledge of data collection best practices, data quality standards, and data governance principles.

What's needed Basic Qualifications:

• 5+ years conducting highly quantitative analytics in Adobe Analytics and/or Google Analytics
• 2+ years of experience managing teams
• 1+ years in a leadership role driving digital analytical solutions

What's needed Preferred Qualifications:

• Degree in Computer Science, Software Engineering, Information Technology, Analytics/Statistics
• Certified in Adobe Analytics and/or Google Analytics
• Familiarity with A/B testing processes and methodologies
• Experience in SQL with a strong understanding of data warehouse architecture
• Experience with Google Analytics, Adobe Analytics, Rockerbox
• Proficiency in Excel and Power BI for data manipulation, analysis, and visualization

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!