Manager, Media Activation

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Responsibilities

• Develop and flawlessly execute BIC retailer-led digital media campaigns

• Hands-to-keyboard set-up, management and optimization of programmatic and social campaigns

• Develop RFPs and work closely with vendors for proposals

• Develop and collaborate on targeting, negotiate rates and refine overall executional plan based on client objective, media strategy and vendor capabilities

• Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients

• Have clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal and external teams

• Ongoing campaign monitoring and management, including hands-to-keyboard optimizations (self-serve Programmatic and social campaigns) and optimization suggestions with vendors (managed service campaigns)

• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

Qualifications

• Attention to detail

• Programmatic experience is required, including hands-to-keyboard set-up, optimizing and reporting

• Ability to organize & prioritize workload to manage timelines and deliverables for self, vendor and team Industry & media knowledge

• Strategic thinking in development of targeting, tactic, creative, etc.

• Strong verbal, written, presentation and intrapersonal skills

• Collaborative with willingness to listen and learn

• Sound decision making skills based on industry, agency and client knowledge

• Confident negotiator

• Paid social (Facebook, Instagram, Pinterest) experience, including hands-to-keyboard set-up, optimizing and reporting

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact .

Compensation Range: $59,850 - $82,740 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be November 30th 2025.

All your information will be kept confidential according to EEO guidelines.