Manager, Marketing Analytics

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

Job Summary:

CoverMyMeds is seeking an experienced Business Intelligence Manager, Marketing Analytics to lead the development of advanced marketing analytics capabilities. We're looking for a driven, self-motivated team player who thrives in a fast-paced, ambiguous environment. This role is ideal for someone energized by solving complex problems, persistent in overcoming challenges, and skilled at communicating insights to diverse stakeholders. You'll work closely with stakeholders to turn challenges into data-driven solutions. As a player-coach, you'll lead a small team while partnering with Marketing Leadership to build a roadmap that expands and matures our analytics capabilities. This is a unique opportunity to shape the future of marketing analytics at CoverMyMeds from the ground up.

An ideal team member that will live our core values - a unique, self-motivated, and results-driven individual who acts with integrity and humility.

What You'll Do

As Player

• Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior.

• Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions.

• Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams.

• Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports.

• Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation.

As Coach

• Set data strategy and structure to integrate disparate sources for improved insights.

• Mentor and develop junior analysts, fostering a culture of learning and innovation especially with tools such as SQL, Marketo and Google Analytics

• Prioritize team initiatives and ensure alignment with business goals.

• Ensure data quality, governance, and compliance with privacy regulations using cloud-based data warehouses.

An Innovator & Leader

• Deeply understand the data stack powering analytics solutions and identify opportunities for scale and automation.

• Collaborate cross-functionally to enhance systems and streamline workflows.

• Design and execute a roadmap to elevate marketing analytics maturity.

• Leverage segmentation and personalization strategies to improve targeting and engagement.

• Influence senior leadership with data-driven recommendations that shape marketing strategy.

About You

You're a data storyteller who connects the dots between marketing performance and business outcomes. You're energized by solving complex problems and enjoy mentoring others. You bring a mix of technical expertise, strategic thinking, and strong communication skills.

Required Qualifications

• BA/BS or equivalent experience.

• 6+ years in marketing analytics, including B2B experience.

• 0-2+ years in a leadership or mentorship role.

• Expert proficiency in:

• Google Analytics 4, Google Tag Manager, Adobe Analytics,

• Paid advertising platforms (Google Ads, Meta Ads Manager)

• Data visualization tools (Tableau, Power BI)

• Other: Marketo, SalesForce, SQL

• Strong experience in data mining, analysis, and insight generation.

• Skilled in presenting complex findings to non-technical stakeholders.

• Comfortable navigating ambiguity and shifting priorities.

Preferred Qualifications

• Experience with Marketo, Salesforce, ABM platforms, SEO tools.

• B2C and healthcare industry experience.

• Familiarity with statistical modeling and attribution techniques.

• Passion for teaching and sharing knowledge.

Why CoverMyMeds?

At CoverMyMeds, we're solving complex problems in healthcare with data, technology, and heart. You'll join a collaborative team that values innovation, integrity, and humility. We offer competitive compensation, flexible work arrangements, and opportunities for growth.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, pleaseclick here.

Our Base Pay Range for this position

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

Join us at McKesson!