Manager, Audience Insights

Manager, Audience Insights

DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care abouthelping grow businesses and the communities that support those businesses. This mission is enabled by our three key audiences (consumers, merchants & dashers).

Although the Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our three key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects.

As an Audience Insights Manager, you will be joining our Brand Insights function at a unique, exciting, and pivotal time. This role will be focused on supporting our Brand goals and objectives on a variety of projects that will inform our strategies and campaigns. In addition to this focus, this team member will also have the opportunity to help with overflow insights projects across audiences. This role will be part of the broader Audience Insights team filled with self-motivated, diverse-minded, curious, creative, solution-oriented, and inspiring people that genuinely enjoy finding new ways of understanding people at their core and unlocking it for others.

As an Audience Insights Manager, you will join our Brand Insights function at a pivotal moment for the business. This role will focus guide brand strategy and campaign development, ensuring our marketing resonates with audiences and strengthens long-term brand equity. In this position, you will:

• Lead research that informs brand positioning, creative effectiveness, and campaign measurement
• Manage and evolve our creative testing program to optimize work across channels
• Uncover drivers of brand health, and identify opportunities for growth
• Influence Marketing leadership decisions and act as a thought partner cross-functionally

In addition to this focus, this team member will also have the opportunity to help with overflow insights projects across audiences. This role will be part of the broader Audience Insights team filled with self-motivated, diverse-minded, curious, creative, solution-oriented, and inspiring people that genuinely enjoy finding new ways of understanding people at their core and unlocking it for others.

You're excited about this opportunity because you will

• Use creativity and technical expertise to execute the process needed for qualitative and quantitative research
• Synthesize learnings to formulate compelling stories that stimulate decisions
• Build and oversee vendor relationships and run studies completely from scratch, in house
• Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet the business needs
• Establish tools and processes that centralize information and get it in the hands of strategic partners when they need it the most
• Contribute to the team's cultivation of a company culture that can identify and action against insights
• Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: consumers, merchants & dashers.

We are excited about you because you

• Are innately curious about people and want to understand what makes them tick
• Thrive in fast-paced atmospheres with multiple priorities to tackle
• Have effective communication skills that establish trust while defending the needs of the audience
• Have excellent presentation skills that can engage business partners
• Have exceptional organizational skills with the ability to establish necessary paths to get work completed
• Are strategic and business-minded, continuously pushing for the "so-what" in data trends
• Have an ownership mentality over your projects and enjoy working both independently and collaboratively to hit goals
• Can thrive working in a flexible, sometimes ambiguous or unpredictable working environment.

and have the following experiences

• 5+ years of experience in Marketing Research or Insights
• An understanding of different types of research such as concept development, script testing, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques
• Comfort with self-moderating 1-on-1 interviews
• Creative and collaborative - you love working with a team and solving challenging problems
• Understanding of Qualtrics -or- extensive experience with programming surveys
• Expertise with brand tracking research - leveraging crosstab tools, stat testing tools, and indexing
• Experience with AI in research with clear understanding of where it can accelerate
• Experience writing Insights proposals or learning plans, suggesting the best research methodologies to meet project objectives and explaining them to non-researcher stakeholders

Why You'll Love Working at DoorDash

• We are leaders: Leadership is not limited to our management team. It's something everyone at DoorDash embraces and embodies.
• We are strategic: We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
• We are learning: We're not afraid to dig in and uncover the truth, even if it's scary or inconvenient. Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute.
• We are customer obsessed: We are committed to our clients and connected through our vision of "Delivering Good"
• We are all DoorDash: The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
• We offer great compensation packages and comprehensive health benefits
• You will be proud to say that you work for DoorDash and will know that the work you do brings joy to our clients every day

We expect this position to be filled by 11/30/25

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.