Loyalty Communication Senior Strategist

Loyalty Communication Sr. Strategist

At Circle K, our mission is simple: we want to make journeys easier and more enjoyable for our customers. We make everyday moments brighter by delivering thoughtful lifts along the way. We make journeys easier by offering fast and friendly service. We get the on-the-go lifestyle that's why we take extra steps to brighten peoples' days and make quick stops easier. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world's leading convenience and fuel retail businesses. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey's going, we can help you get there.

We're looking for an innovative and customer-focused individual who brings a strategic mindset and creative problem-solving skills to manage the execution of targeted communication campaigns. In this role, you'll have the opportunity to collaborate with category/business owners to develop targeted communication campaigns that drive meaningful behavioral changes and measurable business outcomes. You'll need to bring your project management toolkit to ensure the seamless and timely delivery of the targeted communication campaigns, specifically regional/local campaigns.

Our ideal candidate would be:

Campaign strategist expertise in building compelling campaigns through strategic thinking, data mining, and collaboration with category/business owners.

Project manager solid experience in project management; able to create project plans with clear tasks, manage timelines, prioritize work effectively, and communicate effectively to set clear expectations with stakeholders.

Proven collaborator able to get things done without formal authority; working across internal and external partners, geographies, and levels across the organization to build a positive connection with our members via compelling communication campaigns.

What You Will Do

Here are just a few ways that you'll help make journeys better:

Campaign Management

• Planning & intake management: Act as the primary point of contact for regional/local and merchandising campaigns. You start by understanding the business needs and objectives of the category/business owners, then lead ideation and manage end-to-end campaign development from gathering and sharing information to execution.
• Campaign development & management: Manage the development and execution of targeted communication campaigns. You synthesize the requests from category/business owners, brief the Inner Circle team, build creative concept briefs, and work with the team to develop a campaign as well as a measurement plan to evaluate the outcome. You'll need to become an expert of our capabilities and capacity to effectively contribute to the development.
• Collaboration & change management: Work closely with internal and external teams, including Marketing & Brand Creative, Loyalty, Retail Media Network, Data & Analytics, Business Units, and Category/Business owners to manage the full end-to-end campaign process to ensure seamless and timely execution of the communication campaigns. Effectively manage changes in project scope, schedule, and costs, ensuring stakeholders are informed and aligned.
• Reward & offer submissions: Manage the end-to-end reward and offer submission process, including cross-functional collaboration with relevant teams, reward/offer set up, and testing.

Communications Support

• Oversee the implementation of local/regional and merchandising communications collateral, including brief creation and proofing, to ensure that it is consistent with our brand standards and optimized for each communication channel.
• Provide copyediting support for brand adherence, grammar, and clarity.
• Help maintain the loyalty campaign calendar to understand/evaluate customer impact from all communication campaigns as well as to set clear expectations with stakeholders.
• Support the execution/optimization of ad-hoc communications and national campaigns.
• Leverage A/B testing to continually optimize regional campaigns.

Ad-hoc Responsibilities

• Derive insights from dashboards; effectively translate analytics into clear insights and actionable recommendations.
• Monitor and share industry trends and best practices.
• Ad-hoc problem solving and day-to-day tasks as needed to support the needs of the team.
• Flexible with working hours to support global ways of working.

What You Need

• Bachelor's degree in marketing, Business, or related field preferred
• 2-4 years of experience in project management, marketing communications, or similar role
• Strong project management, organizational, and coordination skills to deliver effective campaigns.
• Experience with marketing, email, SMS and/or web marketing is preferred.
• Ability to build relationships and work effectively with multiple stakeholders in a cross-functional environment.
• Strong messaging, content development, and writing skills, comfortable with crafting messaging and content to aid in ideation and development of a communication campaign.
• Experience in managing complex projects.
• Strong analytical skills, understanding of testing methodologies, ability to draw conclusions from data and take action accordingly.
• Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
• Must be able to perform the essential duties and responsibilities as described above.
• Must be able to follow state, federal and company guidelines.
• Must be able to always maintain a positive team attitude and professional demeanor.

What's in it for you!

• Competitive Salary
• Complete benefits packages (medical, dental, 401k, employee stock plan, etc.).
• People Perks which allows for great discounts on food and fuel.
• Vacation / PTO time
• Work in a collaborative, dynamic and high performing team.
• Work for a leading, innovative, and growing company in convenience stores operations.
• Fortune 500 company and a 2-time Gallup Exceptional Workplace Award Winner.
• Tuition reimbursement of $5,000 per year.
• Learning opportunities to develop new skills and to evolve professionally in a fast-growing company.

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company's Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.