Group Marketing Manager- Sales and Field Enablement

Group Marketing Manager- Sales and Field Enablement

Join to apply for the Group Marketing Manager- Sales and Field Enablement role at Intuit

Group Marketing Manager- Sales and Field Enablement

3 days ago Be among the first 25 applicants

Join to apply for the Group Marketing Manager- Sales and Field Enablement role at Intuit

Overview
Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Part of the Assisted Growth Strategy Team for TurboTax Commercialization, we are seeking a seasoned manager with strong strategic skills, seamless cross-functional partnerships and executive-level influence, inspiring data-driven customer empathy and a bent for speed in action and results. You will partner cross-functionally with TurboTax Sales, Marketing, Expert Network, and Customer Success leaders to develop impactful enablement programs in service of Sales-assisted revenue and retention performance to drive business growth. We’re looking for a forward thinking self-starter who has experience translating customer and seller insights into strong marketing plans, with a reputation as a multiplying leader. You’ll be challenged to think boldly, move fast, and have a big impact on our field team's performance.

Overview
Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Part of the Assisted Growth Strategy Team for TurboTax Commercialization, we are seeking a seasoned manager with strong strategic skills, seamless cross-functional partnerships and executive-level influence, inspiring data-driven customer empathy and a bent for speed in action and results. You will partner cross-functionally with TurboTax Sales, Marketing, Expert Network, and Customer Success leaders to develop impactful enablement programs in service of Sales-assisted revenue and retention performance to drive business growth. We’re looking for a forward thinking self-starter who has experience translating customer and seller insights into strong marketing plans, with a reputation as a multiplying leader. You’ll be challenged to think boldly, move fast, and have a big impact on our field team's performance.
What you'll bring

• 10+ years of business experience leading marketing strategy development and cross-functional execution and working
• Marketing software experience preferred
• Prior experience enabling traditional Sales teams as well as on the ground field sales, agents, local ambassadors and/or regional business development experts in markets and connecting these teams
• Best in class Marketing to Field/Sales enablement and messaging craft
• Experience using enablement tools like Seismic, Gong, Salesforce (or other CRM)
• Experience working in B2B2C and/or B2C sales organizations with a Global Sales team with specialized functions and needs like Inbound, Outbound, and across geographical areas
• Experience owning lead development and qualification and managing lead qualification alongside Sales leaders
• Strong influencing and communications skills across all levels up to executive
• Experience using sellers/customers insights and data to inform the development of winning Sales enablement strategy and translating it into actionable plans
• Excellent verbal, written, visual/presentation and interpersonal communication
• Incredible storyteller with an ability to build playbooks, content, and strategies to simplify potentially complex products, feature differences, and pricing to enable sales and development teams to convert prospects to customers for the TurboTax franchise
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
• Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and developing the business cases and activation plans to support
• Strong creative problem-solving and analytical skills
• Detail and results orientated
• Data driven decision maker with an ability to propose compelling value to customers and refine sales pitches, talking points, and pricing discussions to “close” customers
• BA/BS required or equivalent work experience, MBA preferred
• Experience and extreme comfort driving opportunities in organizations with nascent Sales teams to quickly scale for exponential growth
  

How you will lead

• As the TurboTax Assisted Marketing and Field Sales Enablement leader, you will partner cross-functionally with Sales, Marketing, Expert Network, Onboarding, and CSM leaders and teams to develop impactful sales enablement programs. This role will also manage a lead development manager to support driving acquisition, upsell and retention goals.
• Strategize with the sales team to design and deliver comprehensive sales enablement programs. Ensure the Sales team is well-equipped with the content and information needed to engage Turbotax customers throughout the buying process. Serve as the conduit between Sales and Marketing to translate business outcomes into marketing requirements and marketing efforts to sales opportunities.
• Own the business outcomes, and communicate regular updates to leadership through the development of regular reporting presentations. Work closely with the broader Assisted Growth Strategy, Marketing, Sales, Education/Training, Customer Success, Expert Network, Research, Legal, and others to generate sales enablement collateral for internal and external use. This includes developing and maintaining deliverables such as inbound and outbound playbooks, product one-pagers, pricing guidelines, summaries of thought leadership content, campaign briefings, marketing toolkits, lead development / qualification, scoring process, and more to effectively train teams and provide essential context for customer interactions.
• Tailor programs to support in person Experts in local markets, collaborating closely with the Expert Network and Customer Success (CS) teams. Similar to playbooks for the broader Sales team, these expert-focused playbooks will include key product and marketing knowledge, enabling Experts to drive local community-building efforts, with a focus on in-person interactions. This work will involve close collaboration with Regional Marketing and Product Marketing teams to ensure playbooks, messaging, and value propositions remain current and are adapted appropriately for local and regional differences.
• Develop feedback loops with Sales leads, Experts, Marketing and other teams to gather essential insights and improve sales enablement collateral for future success. These feedback loops include but are not limited to: analyzing win/loss data, sales enablement surveys, monitoring and dissecting sales conversations, and more.
  

Intuit Provides a Competitive Compensation Package With a Strong Pay For Performance Rewards Approach. The Expected Base Pay Range For This Position IsBay Area California Southern California
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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