Global Experiential Design Associate Manager

Senior Experiential Designer Of Brand Experience

Immerse yourself in our boldest design dreams, powered by brand love. The PepsiCo Global Brand Experience Design Team transports brands to entirely new settings, boldly envisioning immersive new territories that bring next-level dimension to brands across the PepsiCo portfolio. We envision and execute experiential expressions for our biggest brands, from Lay's, Cheetos, and Doritos to the UCL and FIFA, building brand love by creating a magical bond with each consumer.

Under the direction and guidance of the Experience Design Lead, the Senior Experiential Designer of Brand Experience will create best-in-class activations, from major events to LTO influencer kits and from temporary pop-ups to permanent stadium installations. As a 3D artist with experience in architecture and spatial design, you'll imagine and build models and renderings all the way through to execution and fabrication. You'll touch every facet of the design process and be responsible for creative development from conceptualization through to on-site execution, collaborating closely with cross-functional partners both internally and externally. Successful candidates will be agile, curious, entrepreneurial, and, most importantly, passionate about pushing the boundaries of Experiential Design.

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $83 billion in net revenue in 2022, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us, in everything we imagine, develop and execute. Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world. PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in PepsiCo and the broader business world. We are a consumer-centric organization with a start-up mentality within our larger organization; we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.

Responsibilities

Experience Design creates transformative, dimensional spaces that manifest a brand's story in an immersive yet expansive way, forging bold new connections with consumers. We inspire the future!

Accountabilities:

• Demonstrate expertise as a 3D artist with experience in architecture and spatial design by imagining and building models and renderings through to execution and fabrication.
• Collaborate with partners across the world, understanding the unique needs of their regional cultures and markets.
• Purpose-build design toolkits that adapt and evolve with localization, establishing clear brand throughlines that each market can optimize.
• Support creative direction for all workstreams, focusing on transformative, immersive experiences.
• Center your work in excellence using Design Thinking - from inspiration and vision to concept, narrative, and the consumer journey.
• Lead cross-functional creative brainstorms, leveraging Design Thinking to unlock innovative approaches to brand activations.
• Partner with individual brand teams to identify and define experiential brand language through distinctive materials, finishes, colors, lighting, sounds, scents, and more.
• Clearly communicate ideas through visualization and effective presentations to cross-functional internal and external stakeholders.
• Own the creative process from brief to execution, with emphasis on concept visualization.
• Demonstrate vision and skill in defining all design elements, including identity, typography, iconography, illustrations, animations, and more.
• Exhibit exceptional capability in specifying design materials, including textures, fabrications, and more.
• Develop a reputation for leadership, reliability, and excellence - while bringing out the best in others.
• Balance creative ideation with effective project management: envision world-class executions and manage projects efficiently.
• Extend your impact by connecting with the right freelancers and agency partners.

Compensation and Benefits:

• The expected compensation range for this position is between $89,000 - $149,000.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Education:

A bachelor's degree in a relevant field such as industrial design, architecture, fine arts, or a related discipline or proven experience as an experiential designer or in a related role is essential. Experience at an agency or with an in-house design team is required (7+ years of experience). A strong portfolio showcasing successful projects and a wide range of design skills is also required. The portfolio will be reviewed to ensure that the expected level of quality has been met.

Design Skills:

Proficiency in 3D modeling is crucial, including the ability to create detailed and realistic 3D models of environments, objects, and elements relevant to experiential design. Knowledge of rendering techniques to produce high-quality visuals of 3D models is also necessary, including an understanding of lighting, shading, and texturing to achieve realistic or stylized effects. Skills in animation are beneficial for bringing designs to life, which may involve creating animated sequences or interactive elements within the 3D environment.

Software Proficiency:

Expertise in 3D design software is necessary. Proficiency in tools such as 3D Studio Max, V-Ray, Corona, or other industry-standard software is required.