Director, Programmatic

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”- Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

Job Description

The Director oversees the development and execution of programmatic campaigns across channels. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing programmatic education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

Responsibilities

• Motivate and manage programmatic team in the creation, development, and execution of programmatic and general media activations, solutions, and tactics within the DSP/DMP
• Lead the development of clear individual responsibilities/ structured training plans/ team competence/ KPI setting of your team
• Own programmatic strategy andcampaign performance
• Direct the execution of brand programmatic deliverables to meet/exceed expectations within budget and time parameters
• Solid knowledge of programmatic landscape – system setups on both DSP & DMP
• Solid programmatic marketplace thought leadership with ability to tie new offerings and innovations to brand/client business objectives while supporting centralized learning agendas
• Reviews MMM results, provide additional context to results relative to programmatic activity, application of learnings against future investments
• Evaluate and select strategic solutions on behalf of select clients
• Leads media negotiations with DSP & DMP partners; consulting with clients and internal stakeholders

Qualifications

• Bachelor’s degree or higher preferred in marketing, advertising, business, marketing, or equivalent
• 7+ years of experience in programmatic media with increasing levels of responsibility
• 4+ years of team management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
• Excellent written and verbal communication skills (PPT, visual story telling necessary) allowing individual to explain how programmatic plans were developed, what they entail, and how they were executed
• Deep understanding of the metrics of programmatic, how they interrelate so as to be able to guide a team to effectively leverage those levers
• Programmatic buying and DSP experience; comfortable planning/buying on DSP, working with 1st and 3rd party data
• Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
• Vast understanding of the programmatic landscape

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $135,000 - $144,000 annually. . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/4/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.