Director, Creative Automation & Asset Strategy - S...

Director of Creative Automation & Asset Strategy

The Director of Creative Automation & Asset Strategy will lead the evolution of how we produce, manage, and scale creative content at Sam's Club. This role is rooted in automationdesigning and implementing systems that streamline creative production and enable personalization at scale. But it also recognizes that automation is only as powerful as the assets it draws from. That's why this leader will also oversee the strategy and operations behind our creative asset libraries, ensuring they are structured, accessible, and optimized for automated workflows.

This is a hybrid role for a systems thinker who understands both the creative process and the infrastructure that supports it. You'll partner closely with external agencies and internal teams to drive innovation, efficiency, and brand consistency across every touchpoint.

Key Responsibilities

Creative Automation Leadership

• Architect and implement creative automation workflows across channels and platforms.
• Design modular, reusable templates that support dynamic content generation.
• Integrate data feeds and personalization logic into creative production pipelines.
• Collaborate with creative, media, and tech teams to identify automation opportunities upstream (e.g., during briefing and planning).
• Oversee creative direction at external agencies, ensuring alignment with automation strategy and brand standards.
• Monitor performance metrics and continuously optimize automation systems for speed, quality, and impact.

Asset Strategy & Management

• Lead the strategy for how creative assets are structured, tagged, and stored to support automation and reuse.
• Oversee the implementation and governance of digital asset management (DAM) systems.
• Develop metadata schemas and version control practices that enable efficient asset retrieval and lifecycle management.
• Ensure assets are accessible to internal teams and agency partners while maintaining appropriate access controls and security.
• Collaborate with production and operations teams to ensure asset readiness for automated deployment.

Required Competencies

• Deep understanding of creative automation platforms (e.g., Bynder, Storyteq, AEM Assets, Aprimo).
• Familiarity with design systems and modular content frameworks.
• Experience with DAM systems and metadata governance.
• Strong grasp of programming logic, data integration, and content personalization.
• Excellent communication and collaboration skills across creative, technical, and operational teams.
• Proven ability to lead cross-functional initiatives and manage external partners.
• Analytical mindset with a focus on performance, scalability, and continuous improvement.

Ideal Candidate Profile

You are a creative technologist who thrives at the intersection of storytelling and systems. You've led automation initiatives that transformed how creative work gets doneand you understand that great automation starts with great asset hygiene. You're comfortable toggling between high-level strategy and operational detail, and you know how to bring people along on the journey. You've worked with agencies, built scalable content ecosystems, and know how to use technology to unlock creative potential.

Strategic Considerations

This role is critical to our ability to scale personalized marketing and member engagement. As we grow, we need to move faster without sacrificing quality or brand integrity. That means building a creative engine powered by automation, fueled by well-managed assets, and guided by a clear strategic vision. This director will be at the center of that transformation.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $110,000.00-$220,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: stock.

Minimum Qualifications...

Option 1: Bachelor's degree in design, marketing, creative writing, advertising, fine arts, or related area and 7 years' experience leading creative teams. Option 2: 9 years' experience leading creative teams.

Preferred Qualifications...

Experience in web development., experience using Adobe Premier, Final Cut Pro, or related video editing software., experience using Microsoft PowerPoint, Adobe Creative Suite, or related presentation programs., Experience working with animation software., Project Management Certification, Project management experience.

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America