Digital Sales Lead - sodastream

Digital Sales Leader

On the Sodastream North American eCommerce team, our Sales associates own the relationships with our retailers that include Walmart, Amazon, Instacart and more to grow share of online sales through PepsiCos evolving and disruptive digital capabilities.

Youll be working with a globally recognized product, developing a strategy across assortment, pricing and fulfillment, and making a real and visible impact on the digital shelf. Robust cross functional collaboration across all brand teams, supply chain, marketing and field operations.

Youll experiment with different tactics to transform traditional brands for the digital era, owning the online presence of a full portfolio of machines, syrups and bottles. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality.

Were seeking a Digital Sales Leader to drive the online sales strategy and retailer relationships through our key retail.com partnerships (Target.com, Walmart.com, Costco.com) as well as alternative partners, such as our last mile providers (DoorDash, Uber Eats and Instacart) and potentially burgeoning relationships like Temu. This role oversees brand strategy and cross-functional execution for parts of the Sodastream portfolio, driving omnichannel sales.

For these strategic customers for PepsiCo, this role will help manage customer relationships and business operations. Success means achieving both immediate and long-term results for customers in the digital channel. Short-term success focuses on meeting plans, gaining market share, and effective operations. Long term success is measured on customer relationship building and creating solid strategic frameworks for success looking 2-5 years out while driving a learning agenda for the digital organization.

Responsibilities

Customer Management

• Complete cross-functional digital management of the retail.coms
• Partner with Brick & Mortar (B&M) Customer Teams / Key Account Managers and manage day to day communication with Sodastream and Pepsico B&M Teams regarding any digital business with customers, providing regular updates and educating on what is happening with the customer and broader digital channel.
• Provide Joint Business Planning content, insights and action plans to integrate into larger Omnichannel Customer discussions.
• Create and own monthly business reviews providing updates and performance analysis (including key drivers to growth and decline) each period.
• Category Deep Dive analysis Perform in depth analysis on certain business units / brands across customers to identify opportunities and create action plans
• Assortment analysis Understand current assortment and implement scalable assortment improvements to drive the online business.
• Forecasting Partner with B&M counterparts to provide finance and supply chain with inputs to manage inventory
• Own Joint Business Plan planning calendar Including detailed brand level growth plans, test & learn agenda and omnichannel coordination

Content, Marketing, Site Merchandising, Operations

• Content management Ensure best in class content online, including site audit, improvement of images, improvement of content, organic search rankings on-site
• Marketing Campaigns & Post Audit- Identify and partner with marketing team to execute merchandising campaigns to drive incremental sales onsite
• Secure investment funding as needed to drive business and test and learns
• On Shelf Availability Own customer availability performance and provide actionable availability reporting for the Customer and Field teams
• Pricing and Promotion Collaborate with Customer Teams, digital Team, and customers to correct pricing issues and amplify in-store promotions online
• Supply Chain Partner with internal and external operations teams to resolve supply chain related issues (minimizing out-of-stocks, innovation availability, etc)

Drive Test & Learn Agenda and Special Projects to drive Omnichannel business

• Partner with B&M teams and Customers to drive pilots in key areas (Marketing, Go-to-market, Out-of-stocks, etc) to drive long-term growth and partnership
• Partner closely with Field organization to develop store specific plans and solutions to minimize Out-of-stocks and maximize experience / sales

Qualifications

5 years of experience in sales, marketing, digital strategy, or digital sales, ideally within a consumer packaged goods organization and preferably working directly with one of our key retail partners

Skills & Capabilities:

• Highly motivated individual with excellent communication, influencing, and project management skills
• Ability to work in ambiguous environment and establish new path and processes
• Ability to work in highly matrixed environment and with Senior leaders given the high-visibility of the Sodastream eComm business
• Strong analytical skillset and ability to clarify ambiguity in large data sets
• Significant knowledge of digital / online space - ideal, but not required
• Proven success gaining cross-functional alignment to drive project / program support
• Commitment and ability to succeed within a fast-paced team / organization
• Experience with the development of strategic business plans, annual operating plan tools and execution tactics, channel strategy development; ideal, but not required

Competencies Required:

• Customer management experience as evidenced by previous roles with responsibility for customer strategy and execution
• Cross-functional "literacy" as evidenced by the ability to work with partner functions such as Marketing, Supply Chain and Finance in capacities ranging from customer planning to product innovation
• Planning skills as evidenced by the capability to develop tools such as annual plans and forecasts that incorporate Sales and Marketing input
• Strong problem-solving capabilities as evidenced by a track record of finding feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines
• Strong analytical skills as evidenced by high intelligence and previous ownership of comprehensive analytical tasks and projects
• Sound communication skills as evidenced by the ability to educate and influence management and cross-functional partners to act in the best interest of internal and external stakeholders through written and verbal communications
• Resilience as evidenced by the courage to maintain a positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them
• Bias for action as evidenced by a track record of taking decisions to drive the interests of the business while still maintaining highest levels of rigor and compliance

The expected compensation range for this position is up to $110,000 per year.

Confirmed job-related skills and experience will be considered in setting actual starting salary.