Content Strategy Manager

Management of Paid Search Marketing

Position Summary: Management of paid search marketing activities in alignment with unpaid channel strategies (including traffic from generative AI search) as well as product-level content strategies and implementation at scale to maximize impression to completed transactions funnel performance of AutoNation parts ecommerce business.

Organizational Relationships: Directly reports to the Senior Manager Parts Ecommerce and interacts daily with SEM manager and SEO manager. Also collaborates with Customer Relations / Fulfillment manager and marketing department.

Job Responsibilities:

• Develop and manage paid search campaigns for OE and AM parts across Google and Bing.
• Continuously monitor, analyze, and optimize campaign performance to maximize ROI.
• Assess the impact of paid search campaigns on unpaid channel session trends and adjust strategies accordingly.
• Lead catalog management efforts, including product data accuracy, categorization, and content optimization to drive discoverability and sales.
• Develop catalog, product, and site search enhancements using existing platforms and available datasets.
• Implement interlinking, content enhancements, and strategies to maximize traffic from generative AI search.
• Manage projects from planning to execution, ensuring alignment with timelines, budgets, and cross-functional stakeholders.
• Collaborate with internal teams and external partners to coordinate catalog updates, campaign launches, and process improvements.
• Demonstrate behaviors consistent with the Company's Vision, Mission, and Values in all interactions with customers, co-workers, and suppliers.
• Adhere to all company policies, procedures, and safety standards.

Qualifications:

• 5+ years of experience in managing paid search marketing.
• Bachelor's degree in marketing / digital marketing.
• Proficient at running Google ads, Google Analytics 4, Excel.
• Must meet company's requirements for employment.

Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching.
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers.
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide.

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.