Content Strategist

About the Company

Our large CPG client is looking for a content strategist that is responsible for leading content strategy across key online retailers like Amazon, Walmart.com, Target.com, and Ulta.com for this company's product portfolio.

About the Role

This role defines retailer-specific content standards, translates brand campaigns into optimized digital assets, and manages the full content production workflow—from briefing creative teams to delivering final assets. The strategist also builds content toolkits for launches, partners with PIM/DAM teams to ensure proper asset management, and uses performance data to drive ongoing optimization through strategic updates. The goal is to create compelling, consistent product pages that educate shoppers and drive conversion. This will be based in Stamford, CT 3x a week.

Responsibilities

• Define retailer-specific content standards
• Translate brand campaigns into optimized digital assets
• Manage the full content production workflow—from briefing creative teams to delivering final assets
• Build content toolkits for launches
• Partner with PIM/DAM teams to ensure proper asset management
• Use performance data to drive ongoing optimization through strategic updates
• Create compelling, consistent product pages that educate shoppers and drive conversion

Qualifications

• 7+ years of experience in digital marketing, content strategy, brand marketing, or a creative agency role

Required Skills

• Strong understanding of the content requirements and best practices for major retail platforms (Amazon A+, Walmart Rich Media, Target Enhanced Content, etc.)
• Familiarity with PIM/DAM/Syndication systems (e.g., Salsify)
• Clear understanding of SEO principles as they apply to the digital shelf
• Ability to build strong relationships and influence across different functions (Brand, Sales, Agency partners)
• Ability to translate brand marketing language into clear, actionable direction for a creative agency, and can articulate the unique needs of a retailer to the Brand team
• Direct experience writing effective creative briefs
• Highly organized, detail-oriented, and can manage multiple complex projects simultaneously
• Experience creating pivot tables and power queries

Preferred Skills

• Experience with CPG or beauty brands
• Experience with Profitero