Citi Velocity Marketing Execution Lead - AVP

Citi Velocity Marketing Execution Lead

Join a high-performing team within a fintech environment at a leading global bank. As a Marketing Execution Lead, you'll help support the execution of global multi-channel marketing campaigns, support content-driven and sales initiatives, and collaborate closely with cross-functional partners to deliver compelling, on-brand marketing materials that drive engagement and ultimately revenue.

This execution-focused role reports directly to the Global Head of Marketing and is ideal for a detail-oriented, design-savvy junior marketer who understands both traditional marketing and modern digital campaign execution. You'll support content distribution, campaign rollouts, asset production, and sales enablement initiatives across regions and teams in a fast-paced, high-growth environment.

Citi Velocity is a web-based platform, delivering Citi Research, Market Commentary, proprietary models, data and analytical tools for the Citi Sales & Trading business. Citi Velocity has been ranked #1 in Web-Based Analytics by buy-side clients in the last six annual Institutional Investor surveys.

Key Responsibilities

• Email & Campaign Execution
  • Support the overall marketing strategy and goals by executing global email marketing campaigns, including list segmentation, template design, copywriting, testing, deployment, and performance tracking.
  • Manage campaign calendars and timelines, ensuring alignment with product releases, thought leadership, and event schedules.
• Creative Design & Branding
  • Create or update visual assets (e.g., email banners, infographics, ads, brochures, slides) using Adobe Creative Suite.
  • Uphold brand consistency across all materials while adapting designs to campaign-specific needs.
• Content Marketing Campaign Support
  • Drafting, editing, formatting, and publishing campaigns across platforms (i.e., email marketing, display/web assets, video graphics/thumbnails).
  • Collaborate with internal stakeholders to align content with key product and messaging priorities.
• Sales Enablement & Asset Development
  • Support the sales team with tailored collateral such as product one-pagers, infographics, product user guides, and FAQs.
  • Maintain and update a centralized repository of sales and marketing materials, ensuring all assets are on-brand and current.
  • Gather feedback from the sales team to continuously optimize content relevance and presentation.
• Cross-Functional & Cross-Regional Collaboration
  • Ensure messaging is relevant and compliant across different jurisdictions and cultural contexts to a geographically diverse user base.

Required Skills & Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Experience: 3-5 years of relevant marketing experience, ideally in corporate, financial services, fintech, or B2B technology/content.
• Marketing Knowledge: Solid understanding of both traditional marketing best practices (print collateral, sales materials, events) and digital marketing (email, social, web).
• Design: Impeccable attention to detail. Strong knowledge of modern creative design principles with ability to adhere to corporate brand guidelines. Proficient with Figma, and Adobe Creative Suite (especially Illustrator, InDesign, Photoshop).
• Writing & Editing: Strong copywriting and proofreading skills for professional, engaging communications.
• Tech & Productivity: Proficiency in Microsoft Office Suite (especially PowerPoint and Excel). Basic HTML/CSS is a plus.
• Project Management: Organized and able to manage multiple projects simultaneously with tight and moving deadlines.
• Global Communication: Experience working with or coordinating across regions. Comfortable adapting tone and content for different markets and internal vs. external users.
• Team Player: Positive attitude and collaborative approach. Comfortable taking direction, asking questions, and proactively contributing ideas. Ability to proactively anticipate needs.
• Proficient with both Mac and Windows operating systems.

Preferred Experience

• Experience creating marketing and sales materials for capital markets or fintech platforms.
• Prior support of sales enablement or go-to-market campaigns.
• Exposure to CRM systems.
• Familiarity with compliance guidelines and marketing in a regulated environment.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.