Category Management Manager

Frito Lay Category Manager

This role will help lead the Strategy and Business Intelligence support on the Frito Lay Kroger Category Leadership team. The primary objectives of this role are to drive accelerated growth, market share gains, and elevated customer partnership via Shopper/Customer Insights. Key accountabilities include leading the shopper and consumer insights support for Kroger and Frito Lay Joint Business Planning, Internal Frito Lay Initiatives and for discovering new opportunities to drive future business growth.

Responsibilities

1. Work across PepsiCo and Kroger teams to lead transformational big bets initiatives on the Natural Bag Snacks, Warehouse Snacks and Immediate Consumption businesses
2. Help lead insights partnership for the development, implementation and tracking of the Joint Business Plan with Kroger and the Frito Lay Annual Operating Plan
3. Ensure insights and plans drive category growth, market share expansion and financial plan success
4. Develop impactful content to convey growth opportunities to internal and external partners across the main levers of our business with focus on assortment, space, promotions, pricing and displays
5. Utilize information from multiple sources such as 84.51 Stratum, OnDemand, Circana POS, Circana Panel, Numerator and internal research to identify opportunities and develop growth strategies
6. Develop into a subject matter expert in using 84.51 Stratum to understand the Kroger shopper and how strategies impact their shopper behaviors
7. Provide high-level category insights support for Top-to-Top Meetings across Kroger Divisions
8. Develop strong working relationships with Kroger, 84.51, PLM, Internal PepsiCo teams and all relevant business partners
9. Lead and manage Associate Analyst position directly reporting into this role

Compensation and Benefits:

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Bachelor's degree required
• 5-7 years' experience across CPG and Category Management required
• Proficiency in shopper data and analytics
• Thorough understanding of Circana and/or Nielsen syndicated POS and Panel data
• Preferred experience with Kroger's OnDemand (Market 6) data, 84.51 Stratum and the KOMPASS process
• Well versed in Microsoft suite of products such as Excel, PowerPoint and PowerBI
• Comfortable and desiring to present at the Senior Executive Level
• Highly motivated self-starter with the ability to multi-task
• Strong project management skills, ability to thrive in a matrix environment
• Creativity and strategy skills
• Persuasive leadership and influencing skills
• Business relationship management
• Strong verbal and written communication skills
• Strong analytical, data analysis, problem-solving, and storytelling experience
• This position is limited to persons with indefinite right to work in the United States