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Business Development Manager Filter & Heavy Duty

Genuine Parts Company

Company : Genuine Parts Company

Location : Carrollton, OH, 44615

Posted Date : 15 September 2025

Job Details

Business Development Manager, Fleet & Heavy Duty

Job Summary

The Business Development Manager, Fleet & Heavy-Duty develops and expands sales for Fleet/ Government & Heavy-Duty accounts. The Business Development Manager is responsible for communicating and executing Fleet / Government & Heavy-Duty strategic initiatives, new Fleet Elite member enrollment, Master Service Agreement program adoption, sales promotions, and product training.

Responsibilities

  • Completes registration and sign ups of all new MSA customers for Fleet & Government.
  • Presents, communicates, and sells Fleet prospects on the value add for their business joining the NAPA Elite Fleet program.
  • Calls Commercial Fleets and Governments and presents the total product offering of NAPA Light Duty and Heavy-Duty lines and programs.
  • Works closely with NAPA Fleet HQ, providing feedback, ideas, and field insights to help drive program adoption, new accounts, Autotech training and sales goals.
  • Works with NAPA Fleet HQ on all Government bids or RFQ opportunities for on time completion and submission.
  • Works closely with the Commercial Operations Team on all registrations for Fleet and Government.
  • Hosts meetings in assigned territory to provide training to local sales team on Fleet and Heavy-Duty programs and utilization.
  • Achieves territory quotas on sales and new accounts, Fleet Elite, Commercial and Government Fleet.
  • Assists local BDGs in meeting management, community events, and marketing to consumers and potential new members for Truck Service Centers.
  • Provides top-notch customer service and communication to all NAPA Fleet and Government accounts in territory.
  • Regularly visits current NAPA Fleet customers to assist in program adoption.
  • Includes understanding NAPA Fleet customer and their needs, and effectively presenting programs and product offerings to address needs, building value in the program.
  • Informs members of key program changes/enhancements.
  • Demonstrates a thorough knowledge of the NAPA Fleet and Heavy-Duty programs and options for accounts.
  • Ensures accounts assigned to all Commercial Fleet and Government accounts are registered properly in RAM in their assigned territory.
  • Ensures correct pricing profiles for accounts are set correctly up in TAMS and correct category assigned.
  • Ensures all MI filter registrations are complete for the accounts.
  • Reviews NAPA Fleet and Heavy-Duty monthly initiatives with sales team to ensure there is a focus on the Fleet and Heavy-Duty program benefits.
  • Executes weekly, monthly, and quarterly sales plans to achieve business growth opportunities consistent with the Company’s growth objectives.
  • Executes Fleet sales programs/strategies aimed to improve the overall effectiveness of the territory, DC, District and/or area business activities.
  • Conducts periodic account reviews to keep management updated on key progress indicators.
  • Attends, organizes, and manages key events and trade shows.
  • Regularly logs into NAPA Connect to check on new updates.
  • Consistently meets or exceeds yearly targets.
  • Performs other duties assigned.

Qualifications

  • 3-5 years of previous selling and account management experience. Must have a solid record of success developing new business, while still being able to maintain and grow existing business.
  • Must possess a valid driver's license.
  • Must be able to travel within assigned territory: travel to account meetings, sales meetings, and other meetings; drives long distances to make multiple sales calls daily including overnight stays as required by the territory.
  • Sales Acumen: Demonstrates the ability to understand and apply sales principles, techniques, and processes effectively.
  • Communication and Customer Focus: Demonstrates the ability to identify, understand, and meet the needs of customers to build and maintain strong, long-lasting relationships influence others through clear and persuasive communication.
  • Resilience and Adaptability: Demonstrates the ability to recover quickly from setbacks, maintain motivation, and adapt to changing circumstances in a fast-paced sales environment.
  • Results Orientation & Financial Acumen: Demonstrates a strong drive to meet or exceed sales targets and objectives, with a focus on achieving measurable outcomes with an understanding of how to structure deals meet both sales and profit objectives.
  • Product Knowledge: Deep understanding of the specifications, features, benefits, and differentiators between products and brands.
  • Technology Proficiency: Comfortable using CRM systems, inventory management software, and other sales tools. Ability to leverage digital platforms for customer engagement.

Preferred Qualifications

  • Bachelor’s Degree or equivalent sales/marketing experience.

Leadership

  • Embodies the following values: serve, perform, influence, respect, innovate, team.
  • Effectively communicates by motivating and inspiring others through clear and proactive communication.
  • Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
  • Makes balanced decisions and thinks strategically by being a forward thinker.
  • Develops high-performing teams by providing inclusive leadership, attracting, and developing world-class talent, providing ongoing feedback, and building trust across the organization.

Physical Demands / Working Environment

  • Ability to operate a company vehicle safely and effectively for extended periods of time throughout cities, job sites, major highways, and interstates (including tunnels and bridges) and in all weather conditions.
  • Regularly required to stand, walk, use of hands, reach with hands and arms, climb or balance and stoop, kneel, crouch or crawl, and talk or hear.
  • Frequently lift and/or move up to 60 pounds.
  • Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
  • Ability to frequently attend events after hours and/or on weekends.
  • Travel requirements upwards of 50% at any given time.

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