Brand Designer
Company : PepsiCo
Location : New York, NY, 10001
Posted Date : 28 October 2025
Job Type : Other
Category : Arts & Entertainment
Occupation : Designer
Job Details
Designer
The Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide brand design, help craft the brand design strategy, and execute major design projects across the portfolio.
You are:
- A lover of design, brands, and people
- A self-starter with entrepreneurial spirit
- Energized by challenges
- Empathetic to consumers, customers, and internal stakeholders
- Keen eye for consumer behavior trends in addition to extraordinary design savvy
- A storyteller, visually & verbally
- Comfortable multitasking
- Collaborative
Responsibilities
- Creating high quality brand design solutions in a rapid paced, high-output environment
- Present design concepts in a clear and concise manner
- Quickly sketch ideas to create and communicate concepts
- Participate and contribute in brainstorm sessions
- Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
- Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
- Ideate and construct ideas within a team-based design environment
- Communicates regularly. Manages own timelines, milestones, and internal deadlines to ensure timely delivery
Compensation & Benefits:
- The expected compensation range for this position is between $76,900 - $128,700.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- Bachelor's degree in Graphic Design or equivalent experience
- 2 3 years studio experience as a graphic designer taking projects from concept through completion or brand, communication design background
- Background + strong understanding of brand/graphic design as well as a understanding of motion design
- Brand design background and style guideline experience, 360 visual identities
- Strong portfolio of design work showcasing both print and digital projects
- Strong typography and layout sensibility
- Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts -- Illustration skills would be a ++
- Foundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptually
- Technically solid, able to illuminate ideas and visualize design stories across a variety of media
- Expert at Adobe Creative Suite programs
- Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
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