Brand Design Manager

PepsiCo Foods Design Team

At PepsiCo design, we have a saying: "We're crazy enough to think we can inspire the future." This is what drives us, in everything we imagine, develop and execute.

Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplinesbrand design, design thinking, industrial design, design strategy, front-end innovationinto a single group.

Our goal is clear: to connect PepsiCo's food & beverage portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

Responsibilities

As part of the PepsiCo Foods Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.

Strategy, Design, and Innovation

• Creates holistic elevated experiences that create brand love and loyalty. Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions. Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion. Particularly around brand strategy, retail marketing, social media, and brand experiences. Energizes and leads both the internal team and external design resources from idea phase to commercialization, creating breakthrough design concepts that support our Customer agenda.
• Collaborate with our Marketing, operations, and sales teams to obtain knowledge of the Customer/Brand Partner requirements. The Brand Design Manager should have a strong understanding of AI and actively incorporate AI tools into their workflow to enhance creativity, efficiency, and innovation across design processes.

Design Project Management

• The Brand Design Manager will play a role in bridging creative vision with operational execution. This role requires close partnership with Operations to ensure design strategies align with logistical realities, resource planning, and delivery timelines.

Supporting the PepsiCo Design Organization in US Divisions

• Partners regularly with the PBUS Design, R&D, and marketing teams. Facilitates and leads an innovative and creative design culture in the US Divisions, through talent development, creative leadership, inspiring/motivating creative direction, and forward-thinking solution-based approach to the work.

External Design Network

• Supports the PepsiCo Design Organization in building and cultivating a strong external design network.

Compensation and Benefits:

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• 8+ years' experience as a multidisciplinary designer taking projects from concept through completion
• Should have full-time agency side and or client-side experience
• Advanced experience with Adobe Creative Suite and Firefly software
• Must be willing and able to travel 15% of the time

Preferred Qualifications:

• Strong typography skills, conceptual design skills, and design strategy experience
• 360 brand design experience (i.e., print, packaging, digital, environmental, experiential)
• Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow
• Extraordinary design taste and expertise with an excellent sense of design trends
• Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)
• Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions
• Effectively communicates (verbally and written) with internal and external business partners
• Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises
• Ability to multitask. Excellent time and project management skills to be able to meet project deadlines