Associate Program Manager - Loyalty Marketing Specialist

Marketing Campaign Manager

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

CVS Health is a Fortune 5 company embarking on a journey of evolving its existing ExtraCare program into a world-class, customer-focused personalization and loyalty program. This is a top initiative within the company, and we are dedicated to recruiting the best talent in the world to help propel us to this goal. We are looking for the best and brightest to join our program planning team and help transform the way we deliver relevant content to each customer. CVS Health is looking for a dynamic individual with a passion for driving business results.

As a member of the team, you will help to manage the increasingly competitive and sometimes conflicting demands across multiple programs and direct-to-customer channels. You will develop strong relationships with marketing strategists, marketing operations, and others to optimize the planning process and build an understanding of the business, our customers and goals. You will help consolidate multiple strategies into a cohesive, executable plan. You will present your plans to gain alignment and drive teams towards flawless execution. Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross-functional business stakeholders. He/she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written.

Your responsibilities will include:

• Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process.
• Help drive adherence to annual & quarterly planning processes, ensuring our team keeps laser-focused on work with the highest value.
• Develop an understanding of multiple strategic objectives and make recommendations on the most effective way(s) to support them.
• Develop an understanding of current & upcoming new system capabilities and their potential impact on assigned projects.
• Partner with Marketing Operations to understand how campaigns are built to influence recommendations for future campaign execution.
• Participate in lifecycle marketing PODs to gain customer insights, review results and brainstorm new ideas.
• Use results to help frame new recommendations for placements of front store channel initiatives.
• Translate customer and program strategies into cohesive campaign specifications that will act as the source of truth for execution within our marketing channels, primarily email, direct mail, SMS, and PUSH.
• Attend (and sometimes lead) cross-functional kickoff meetings to share & gain alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications.
• Strategic point of contact to help resolve issues that arise during the project execution phase.
• Communicate with 3rd party providers regarding upcoming projects to ensure proper scheduling and deployments.
• Identify opportunities for process improvements and plans to mitigate any risks.

This position is based out of our Woonsocket, RI office and is currently operating as a hybrid model (3 days in the office and 2 days working from home).

Required Qualifications

3+ years of related experience in marketing campaign, project or program management

Preferred Qualifications

Loyalty or Lifecycle marketing experience in retail, healthcare, consumer packaged goods, OR related consulting environment

CRM or personalization experience with Email, Direct Mail, SMS/Push

Working knowledge of Microsoft Office suite, Excel, Word, PowerPoint, Outlook, Teams, SharePoint, CoPilot and OneDrive

Experience using Adobe Workfront or other similar marketing project tracking software

Excellent communicator, both verbal and written

Shown ability to work across multiple, simultaneous projects with high time demands and meet critical deadlines

A real passion for understanding and meeting customer preferences & driving business results

Highly organized with exceedingly strong attention to detail

Proven track record of delivering high levels of service to internal and external customer

Education

Bachelor's degree in Business, Marketing or Communications or equivalent (HS Diploma and 4 years of experience) required

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is: $46,988.00 - $112,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

We anticipate the application window for this opening will close on: 09/26/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.