Ads Strategy Lead

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

As an Ads Strategy Lead, you'll be a critical analytical resource supporting our advertising business across pricing, revenue operations, and strategic initiatives. This role is designed for high-performing consultants or analysts who thrive in fast-paced environments and want to drive impact across multiple facets of our ads business. You'll work directly with senior leadership to tackle complex business problems, optimize our revenue operations, and inform strategic decisions that shape Lyft's advertising future.

This individual will partner closely with our EVP, Chief of Staff, Director of Strategy & Operations, Pricing & Yield Sr. Manager, and Revenue Operations Manager to execute critical projects, analyze performance data, and develop strategic recommendations that drive business growth.

Responsibilities:

Strategic Analysis & Business Intelligence

• Conduct deep-dive analyses on pricing strategies, market positioning, and competitive intelligence to inform rate card decisions
• Build executive-level presentations and dashboards to communicate key insights and recommendations
• Support quarterly business reviews and annual planning processes with data-driven insights
• Analyze sales performance, customer behavior, and market trends to identify growth opportunities

Revenue Operations Support

• Assist with monthly billing operations, commission calculations, and revenue forecasting processes
• Support deal desk operations by analyzing custom pricing requests and non-standard deal structures
• Partner with Sales and Finance teams on pipeline management and revenue optimization initiatives
• Help streamline operational processes and identify automation opportunities

Cross-Functional Project Management

• Lead special projects spanning multiple teams including Product, Sales, Marketing, and Finance
• Coordinate new product launch activities including pricing analysis, market sizing, and go-to-market strategy
• Support M&A due diligence and integration projects as needed
• Drive process improvement initiatives to enhance operational efficiency

Data Analytics & Reporting

• Develop and maintain performance tracking mechanisms across key business metrics
• Create ad-hoc analyses to support strategic decision-making and problem-solving
• Build models to evaluate new business opportunities and investment decisions
• Support sales teams with pitch materials, competitive analysis, and customer insights

Experience:

• Bachelor's degree from a top-tier university
• 2-4 years of experience in management consulting (McKinsey, Bain, BCG preferred) or similar analytical roles
• Exceptional analytical and problem-solving skills with proven ability to structure complex business problems
• Advanced proficiency in Excel/Google Sheets, PowerPoint/Google Slides, and data visualization tools
• Strong written and verbal communication skills with experience presenting to senior executives
• Ability to work independently and manage multiple priorities in a fast-paced environment
• Interest in advertising technology, marketplace businesses, or digital media
• Preferred Qualifications
  
  
  
  • Experience in advertising, media, or technology industries
  • Familiarity with programmatic advertising and ad tech ecosystem
  • Experience with SQL, Tableau, or other data analysis tools
  • Previous exposure to revenue operations, pricing strategy, or sales analytics
  • Track record of driving cross-functional initiatives and process improvements

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $88,000 - $110,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.